Ence Trainer Release
JULY 16, 2015
After signing Brooke Ence this Spring it became obvious that there was an opportunity to work together with her on something really special. Brooke has a personality that inspires her followers around the world.
We bounced several ideas around but decided that a Brooke Ence Trainer was the most impactful way to share Brooke's personality with the world. Brooke and our designers at NOBULL immediately got to work on ways to create something amazing and tasteful.
As we get ready to release Brooke's shoe, we want to take you behind the scenes of the design process. The Ence Trainer will be released the night before Brooke's first day of competition at the CrossFit Games! We will be showing sneak peaks and new photos of Brooke's shoe all week so stay tuned!
PRE-SALE RELEASE DATE: JULY 22, 2015, 12:00AM EST (THE NIGHT BEFORE BROOKE STARTS COMPETING AT THE GAMES)
People used to say you can't wear white after Labor Day. Those days are long gone.
To better understand the things important to Brooke we asked her to create a Pinterest board of things she loves. Here is a glimpse of the inspiration she provided.
After discussing all sorts of ideas we narrowed it down to a few concepts. Here is Brooke reviewing a few concepts with Marcus and Todd.
The Ence Trainer has something very DIFFERENT from what you have seen in our other Trainers. With Brooke, we designed something to represent her strength and courage to be different, as an athlete and as a person. The idea started in a sketchbook…
Show your true colors, from the inside out. The Ence Trainer is coming. It’s different.
"Lions never lose sleep over the opinions of sheep." DARE TO BE DIFFERENT.
To be continued...